It was in the year 2007 that I started thinking about owning my own business.
I had no idea what direction I was going to go exactly. Although, I knew it would be some type of baking for children. I had to think long and hard about what I had enjoyed doing at a very young age. This was rather hard to do because, my life consisted of doing what needed to be done versus what I dreamed about doing when I got older and employable.
I was a daughter of a baker and because I spent a lot of time in a bakery, I recalled how intrigued I was with the assembly and decoration of a cake.
Was it making a product to sell? No, there is too much labor and expense involved in all that. Then, I thought what did I enjoy doing with my father at the bakery?
- Holidays – decorations along with the decorated pastries
- Spending time together
- Learning something new.
So I ran with the memories I had and incorporated those memories that my father created in my life for my daughter’s upcoming birthday. You could say my daughter was the guinea pig! We did a cupcake decorating birthday party.
I bought a small convection oven to bake the cupcakes in. I bought icing bags, tips, decorations. I ended up buying the supplies needed to decorate the cupcakes to form into a decoration of some sort. It was a hit, everyone loved it.
In 2007 I took action, I started looking for items that were for sale, bakery supplies, places going out of business. I used my income to purchase the start-up items. I bargained shopped…I bought thousands of dollars worth of stuff for barely anything. I applied for the necessary business license to own and operate my very own business, which was rather nerve racking. I started doing this business out of my home by going to people’s homes to teach the children how to make, bake and decorate cookies. I left one of the events thinking about how much I enjoyed giving these children the experience of getting in the kitchen and baking to their hearts content. As the goods were baking they went and played while I cleaned up the parents kitchen and when the cookies cooled off they came back in to decorate them.
Most of these children told me, my parents do not want me making a mess in the kitchen. It broke my heart hearing this from their mouths. Children need to know how to function in the kitchen. So, off I went with my mind full of ideas as I drove away. I need a business location. So, off I went making way for The Bakers Daughter. I was not thrilled with what I had to work in regards to the building, but, I made the best of it. I didn’t want to purchase expensive bakery equipment, like large mixers, tables, etc. . . . The reason why I used home stuff was because I wanted the children to know they can do this in their own homes.
The owners of the property wanted no food operation at this business location. But, when I told them what I wanted to do, they supported me. The owner’s became near and dear to my heart. When I was at this particular location for about two years the landlord husband had passed away from cancer. After his passing their son took over for his father. When the lease was about to expire, I started looking for another location.
Channel 40 news
I had the honor of being on the local news three different times, two of the three times were at my first business location and the other time was at the news station. A large local newspaper came out and took pictures and asked me a lot of questions about our family bakery business that we owned Cramers Bakery on Freeport Blvd, Sacramento, CA , the newspaper writer and photographer looked at some old bakery items including our family bakeries recipes. The large local newspaper ended up writing a large article in the local newspaper that brought me lots of business and requests to make some old recipes from our bakery. Shorty, after the article was written, I received an email from an old lost friend because, her sister happened to read the article in the newspaper and asked my friend is this is the same Shonna? My friend and I were friends in high school but, something bad happened that caused us to lose contact. I will talk about this later.
A New Location
The Bakers Daughter new location came to be in Rancho Cordova, CA. It was amazing. I was slammed with more business because of the location and the facility. Slammed meaning I was the sole owner and operator, I was working a full-time job, married, raising two children and going to college.
Ages and stages
I had no age restrictions when it came to children, this was a children’s place, one party at a time place. Children of all ages would celebrate their birthday, holiday festivities, school, homeschooling field trips and learn how to make, bake and decorate from a third generation baker, or should I say The Bakers Daughter.
When it came to the children decorating their own cake, I would tell them your imagination is your only limitation. I know this has been said by many, but, we don’t use our God given imagination anymore.